I’ve got a secret…and it’s a BIG one!

Let this newsletter serve as the 21st century’s answer to a town crier, because—Ladies and gents, the day has finally arrived!

Just a reminder that if you want an *extra* (read: exclusive *wink*) letter to grace your inbox each month, subscribe to the paid version below for the really juicy bits and bobs—embarrassing stories, details about the entrepreneurial journey, invites to events, and other day in the life musings. I would also be ever ever grateful for your support because…damn this is hard! If you’re already subscribed, THANK YOU!

Dearest Reader,

As promised you are the *first* to learn that SOIRÉE is officially live and, what’s more?! We have MERCH! Keep reading to snag a special discount code just for you.

SOIRÉE is a digital haven devoted to reviving the lost art of entertaining for a new generation. 

Though inspired by Marie-Hélène’s Surrealist Ball of the 70s, the culinary prowess of Julia Child, and the over the top fêtes hosted by Truman Capote, Gatsby, and Sue Mengers, it’s no secret that dinner parties have changed over the years. The once opulent, pretentious, 12-course affairs of our grandparents’ generation have unclenched, undone their top buttons, and transformed into whatever you care to make them—a Mamma Mia themed picnic on the floor, a Modern Martha Stewart Sunday dinner of elevated frozen aisle finds, or a Clue murder mystery cocktail party that’s really just an excuse to get all dressed up. 

That said, one thing that remains true is the fact that dinner parties have been and always will be a hallmark of true social interaction, a means of artful gathering and community building, the setting for many a story told, even more stories created, and a way to show love and care through food and festivity.

The site is meant to reflect the charm, imperfection, and uniquely “aesthetic chaos” of the mid-twenties dinner party—a fusion of elegance and simplicity that encapsulates the joy of being young and grown up at the same time—just as it embraces the nostalgia of old school grace and “grandma hospitality.” 

But SOIRÉE is more than a website; it's a guide to ~romanticizing your life~, a source of cooking, entertaining, gifting, dressing, and decorating wisdom, and a judgment-free zone for all your hosting curiosities and crises—Unsure about which wine pairs best with your main dish? Wondering how to set the perfect table or create a playlist that sets the mood just right? SOIRÉE has got your back. Our mission is to make every dinner party a memorable and stress-free experience. Regardless of your culinary prowess or the size of your living room, SOIRÉE will give you all of the information and resources you need to host in one place.

Our LIMITED EDITION inaugural merch collection embraces all that SOIRÉE stands for—nostalgia and elegance, humor, play, and the line between unabashed maximalism and relaxed simplicity.

The line features 3 hats, 2 t-shirts, 2 pullovers, 2 hoodies, a signature mug, and a collection of stickers. Each piece is made to order and features a unique design and the SOIRÉE logo. Check out some of our favorite pieces here:

This limited collection will be available through October 15th and you, my dear family, friends, and subscribers can use the code SOIREE15FAF for 15% off your first order! 

Stay tuned for more exciting updates, hosting tips, and autumnal inspo as we embark on these next steps, plan our LAUNCH EVENT, and bring back the lost art of entertaining! Thank you so so much for being a part of this journey and the SOIRÉE community!

Love,

Saanya